"I am excited to welcome Linda Yaccarino as the new CEO of Twitter! @LindaYacc will focus primarily on business operations, while I focus on product design and new technology," Musk wrote.The businessman said he’s “looking forward to working with Linda to transform this platform into X, the everything app” – a mysterious new internet service announced by Musk last year which experts expect to emulate social media giants like China’s WeChat by incorporating messaging with things like video chat, games, online shopping and food delivery, etc.Yaccarino is set to start at her new job in about six weeks’ time, with Musk to step down as CEO of the company he bought last October.The South African-born billionaire oversaw a major shakeup of Twitter after acquiring it, cutting 80 percent of its workforce (including thousands of workers tasked with censoring at the behest of the US government and multinational corporations).Musk went on to provide a handful of journalists with thousands of internal documents demonstrating the mechanisms of this censorship, revealing how Twitter had shut down free speech and debate on stories ranging from the Hunter Biden laptop to the efficacy of Covid jabs. Musk also introduced a range of smaller reforms, engaging in the trolling of major Western media which get government funding by slapping them with the same “state-media” label that’s been applied to state media from Russia, China and Iran, and then doing away with the label altogether.Beyond PoliticsMusk Reportedly Mulls NBCUniversal’s Linda Yaccarino as New Boss For Twitter05:34 GMTGiven Musk’s self-professed commitments to free speech, Yaccarino’s appointment as CEO may seem like an odd choice, given that publicly available details on her career shows no signs of a drive to speak truth to power or challenge the system. Quite the opposite, in fact.After receiving a degree in liberal arts and telecommunications from Penn State in 1985, Yaccarino spent nearly 20 years as an ad and sales executive for TNT and its parent company Warner Bros. Discovery – a major US media conglomerate. In 2011, she was hired to do the same job at NBCUniversal. Yaccarino’s biggest accomplishment at NBCUniversal was overseeing the creation of Peacock – an ad-based streaming platform.Yaccarino effectively lobbied Musk to gain the businessman’s good graces, expressing interest in working with Twitter, inviting him to a recent media conference in Miami, praising his work ethic and “no-nonsense approach” to business, and making clear to that she would like to be Twitter’s CEO.
FILE – Twitter CEO Elon Musk, center, speaks with Linda Yaccarino, chairman of global advertising and partnerships for NBC, at the POSSIBLE marketing conference, Tuesday, April 18, 2023, in Miami Beach, Fla.InternationalIndiaAfricaElon Musk named Linda Yaccarino CEO of his social media company on Friday, with the career media executive tasked with running business operations. Who is she? What’s her background? And why has her appointment gotten many Twitter users and Musk supporters riled up?Veteran media executive Linda Yaccarino stepped down from her job as head of advertising at US media giant NBCUniversal on Friday to accept the job of chief executive officer of Twitter, with Elon Musk announcing the move with a tweet.